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CAMPAIGNS
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KFC Campaign History
“KFC Cruelty” is an international campaign spearheaded by PETA since January 2003. It follows in the footsteps of other successful campaigns against fast food giants such as McDonald's, Burger King and Wendy's (in the United States). In these cases, due to mass public pressure, the aforementioned corporations amended their policies and improved methods of handling and slaughter of the animals raised and killed to make their products.
Why KFC? The shocking conditions discovered in broiler sheds in Australia and around the globe exist only because KFC, the largest purchaser of chicken corpses in the world, allows them to. KFC has the might, and the responsibility, to demand humane standards of its suppliers but fails to object to even the most abhorrent practices such as the drugging of birds to grow massively overweight chickens that cannot stand or support their own weight.
Welfare GuidelinesThe following is a basic outline of PETA's recommended animal-welfare program in response to the conditions suffered by chickens raised for food.
Replace electrical stunning and throat slicing with gas killing. Experts agree that contained-atmosphere stunning-to-kill causes less suffering for birds than KFC's present method of snapping chickens' legs into metal shackles and slicing their throats open, often while they are still conscious.
Install cameras in slaughterhouses to enforce humane standards. Cameras should be installed at key points for animal handling, including unloading areas, the point of entry into the "stun" bath, the point of entry into the scalding tank, and places where chickens have their throats slit.
Switch to humane mechanized chicken gathering. Studies have shown that when using manual methods, there are four times as many broken legs, more than eight times as much bruising, and increased stress.
Stop forcing rapid growth and feeding chickens drugs, and breed for health. Breed leaner, healthier, less aggressive birds instead of breeding the biggest, fattest birds possible, and stop feeding chickens antibiotics and other drugs for nontherapeutic purposes.
Give chickens more living space. Currently, bird fatality and injury rates are extremely high, based in part on the fact that the birds simply do not have enough space to survive. Experts agree that increased living space would decrease these problems.
Allow birds the opportunity to fulfill their natural desire for activity. For example, provide the birds with whole green cabbages suspended in the air to peck at and eat. The cabbages stimulate healthy activity, dispel boredom, strengthen leg muscles, and provide nutrients without adding to the weight problems of these birds. Or include sheltered areas and perches in chicken houses, which would enhance the birds' living space, reducing their stress and aggression, and allow them to engage in some of their natural behaviors.
See www.KFCCruelty.com for details.
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